# Understand Brands, Groups, Markets, And BPO Vendors In Reports

## Definition

**Realtime** can group and filter support metrics by business dimensions such as **Brand**, **Group**, **Market**, and **BPO Vendor**.

## Context

Choose a dimension that matches the operational question: a brand view compares customer-facing properties, while a group view compares teams handling work.

## Attributes

- Global **Brand** and **Group** filters set page scope on supported pages.
- **Overview** reports can use a primary grouping and, where available, a secondary grouping or **BPO Vendor** filter.
- The available dimensions and rows depend on the connected **Zendesk** data and your access scope.

> Canonical page: https://zenops.cx/help/articles/understand-brands-groups-markets-and-bpo-vendors-in-reports/
> Audience: For administrators and managers
> Summary: Realtime can group and filter support metrics by business dimensions such as Brand, Group, Market, and BPO Vendor.

## Notes on this article

### Note: Check the scope

In attributes. A second grouping adds detail under a primary row; it does not create a separate independent total.